At a glance
British broadcaster ITV is lowering its content spending due to weaker demand in the advertising market.123
The company's chief executive, Carolyn McCall, confirmed that the pending sale of its media and entertainment division to Sky is "progressing as planned."23
The division being sold includes ITV's television channels and its streaming platform.123
Where sources agree
- ITV is reducing content spending due to weak ad demand3 of 3
- ITV is selling its media business to Sky3 of 3
Who covered this
3 National
Sources
- 1DeadlineITV Cutting $40M From Media & Entertainment Budget Due To Weak Advertising Market ↗
- 2VarietyITV’s Sale to Sky ‘Progressing as Planned’ as Broadcaster Cuts Fourth-Quarter Content Spend Amid U.K. Ad Slump ↗
- 3The Hollywood ReporterITV Unveils “Temporary” Content Cost Cuts as Q3 Ad Revenue Drops 8 Percent Amid “Weaker” Demand ↗
Based on reporting from these reputable newsrooms and reviewed by Orbit’s editors. A fact appears only when at least two sources report it. Orbit is not affiliated with these publishers.
